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From the Editor JOURNAL ARTICLE published January 1991 in Marketing Education Review |
From the Editor JOURNAL ARTICLE published July 2001 in Marketing Education Review |
The Marketing Case Corner JOURNAL ARTICLE published October 1993 in Marketing Education Review |
The Curriculum-Faculty-Reinforcement Alignment and Its Effect on Learning Retention of Core Marketing Concepts of Marketing Capstone Students JOURNAL ARTICLE published July 2014 in Marketing Education Review |
Negotiation Skill Development Exercise JOURNAL ARTICLE published 4 May 2017 in Marketing Education Review |
From the Editor JOURNAL ARTICLE published 3 May 2016 in Marketing Education Review |
The Relative Importance of Teaching, Research and Service in Performance Evaluation of Marketing Faculty JOURNAL ARTICLE published March 1996 in Marketing Education Review |
Innovative Marketing Education JOURNAL ARTICLE published March 2001 in Marketing Education Review |
Case and Experiential Learning Methods JOURNAL ARTICLE published October 2005 in Marketing Education Review |
Assessing a Marketing Program: One Department’s Journey* JOURNAL ARTICLE published July 1999 in Marketing Education Review |
From the Guest Editor JOURNAL ARTICLE published March 2006 in Marketing Education Review |
A Framework for Globalizing the Introductory Marketing Course JOURNAL ARTICLE published April 1991 in Marketing Education Review |
Innovative Marketing Education JOURNAL ARTICLE published March 2004 in Marketing Education Review |
Review of SPSS for Windows Student Version JOURNAL ARTICLE published March 1994 in Marketing Education Review |
Globalizing Marketing Education JOURNAL ARTICLE published January 1991 in Marketing Education Review |
Key Issues in Marketing Education JOURNAL ARTICLE published July 1999 in Marketing Education Review |
An Opportunity to Remind Students of the Value of a Liberal Arts Education: Integrating Liberal Arts into an Advertising Course JOURNAL ARTICLE published March 2006 in Marketing Education Review |
A View from the Podium: Classroom Successes, Failures, and Recovery Strategies JOURNAL ARTICLE published July 2002 in Marketing Education Review |
ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE JOURNAL ARTICLE published 4 May 2018 in Marketing Education Review |
Marketing Case Corner JOURNAL ARTICLE published July 2000 in Marketing Education Review |